Businesses are struggling to navigate issues of discrimination and understand the language of respect for identity.

Many are failing to respond to the stark inequalities revealed or highlighted during the Covid-19 crisis. Nowhere is this more apparent than in advertising and the use of language.

At the recent virtual conference on Reflective Representation in Advertising Brinsley Dresden, a partner at Lewis Silkin LLP gave a presentation highlighting adverts that got it wrong, exploring what businesses should not to do and revealing the most complained about advert in the history of UK advertising.

At this online event Channel 4 and Getty Images brought together leading marketing experts and advertising practitioners to help professionals understand the dilemmas of reflective representation in advertising.

Insights into adverts and images you will no doubt remember – see how many you recognise. Test your understanding of the issues around imagery, language and meaning in advertising and marketing.

Watch the panel debate on Ad Agencies & Brand Decisions that followed this presentation here.

To learn more about The Heat Test – a scorecard designed to help brands and agencies improve the quality of diversity and inclusion in the ads they make, please contact Deloitte Digital’s Heat Head of Marketing, Sara Daino, at

Next programme:

Global Equality & Diversity: 22nd October 2020
“Fairness in the face of a crisis – business behaviour front and centre.

Speakers include:

  • Rt Hon Caroline Nokes MP, Chair, Women & Equalities Select Committee
  • Dan Robertson, Vercida, Lord Mayor of London’s Power of Inclusion Network.
  • Marvin Rees, Mayor of Bristol.
  • Rebecca Hilsenrath, Chief Executive, EHRC
  • Tony Sewell CBE, Chair, Commission on Race and Ethnic Disparities
  • Marc McKenna-Coles, Global Diversity & Inclusion Manager, Lloyd’s of London

View the full agenda here.